Hireguide Platform

Company Overview

Role
Senior Product Designer,
UX / UI

Tools
Figma, Overflow, Webflow, UserTesting

Hireguide helps companies hire excellent, diverse talent by making structured interviews easy to use. They offer multiple features on their platform to guide users in their interviewing process. Features range from scheduling and candidate management, to a skill-based question bank, and a scorable transcript after interviews are complete.

Sprint 1:
Creating a Focused Onboarding Path

SEE PROTOTYPE
The Challenge
Upon launching our beta test, we noticed a significant drop in engagement during the initial onboarding flow. The rate of users completing onboarding dropped significantly during the final completion steps. In an effort to increase initial engagement, our team looked at ways to simplify this process and focus on getting users straight into the product. .
The Solution
  • Simplify the "Create Your Account" page with the least amount of required information.
  • Allow users who sign up with their Google accounts to completely bypass the account creation page by scraping data from those accounts.
  • Once sign up is complete, taking users directly into the primary flow of creating a new position and setting up an interview.
  • Adding clear steps and a progress bar to communicate to users how long initial onboarding would take and where they were within the process.
  • Bringing in marketing content from the company website to liven up the initial Sign Up screen.
User flows done on my whiteboard to think through the initial onboarding path
High-fidelity user flows laid out in Overflow
The Results
Once the new, focused onboarding flow was implemented, we saw a significant increase in users who completed the onboarding process. The conversion rate went from 41.54% to 69.23% validating our assumptions that users needed an easier account setup and better oversight into the how long it would take them to complete it. Our revamp was a successful move in the right direction to get more users onto the platform.

Sprint 2: Interview Question Builder

SEE PROTOTYPE

The Challenge
An essential part of structured interviewing is making sure to ask candidates the same questions in every interview. That includes the ability to go back and score candidates' answers based on those questions.

While Hireguide's existing version of an interview script builder was a good design, feedback from various users felt consistent. They expressed confusion on what to do next when first landing on this page. They didn't seem to interact much with the Questions Library, and also felt unsure of how to use the skill filters in order to find specific types of questions.

Previous Question Builder Page
The Solution
  • Move the entire Questions page into a focus state to be consistent with the other steps in creating a position.
  • Improve the UI to ensure that the skill filters are more easily understood.
  • Adopt an "e-commerce shopping cart" user experience for building an interview script.
  • Simplify the question cards so they are visually more focused on content.
Mid-fidelity wireframes showing the initial layout for the "e-commerce" UX concept

User Testing
In order to validate our proposed solutions, I took the team's mid-fidelity wireframes and brought them into a high-fidelity prototype that we then tested with users on UserTesting.com. We chose to do some light testing through this website as a way to quickly check to see if our assumptions on how to improve the user experience were correct.


Design. Test. Iterate. Repeat.


We decided to test with three initial users who work full-time in Human Resources. Some of their key tasks included:

  • Exploring the Questions library and filtering out questions to see the ones related to specific skills.
  • Adding questions to their script and then making edits to customize them.
  • Adding a new skill to their filters then browsing questions for the new skill.
UserTesting metrics showing the average time it took each user to complete a primary task

Final High-Fidelity Designs
Once our team had clear feedback from usability testing, I made final edits to the high-fidelity wireframes so they could then be handed off to our engineering team to start implementation. Overall, our assumptions on what users were getting stuck on in the previous Question Builder designs were validated.

Sprint 3: Smarter Interview Guide

SEE PROTOTYPE

The Issue
‍‍
After conducting user tests with 60+ participants at the end of 2022, we noticed a lot of users were unclear as to what their next steps should be once they landed on the Position Details page.

The Position Details page acts as a dashboard for each role a user is hiring for and allows them to collaborate with their hiring team, add candidates, setup interviews, and also manage the various rounds of interviews that go into hiring the right candidate.

The Position Details page that a user lands on after creating a role and interview script

The Solution
In an effort to "guide" users, our team worked to create best practices that outlined the suggested steps an interviewer should take to get the most out of their hiring process with Hireguide.

Smart Guide was to act as not only a task list, but also as a learning tool to educate our users on the science behind hiring and how to complete each step in the process.

It was collectively agreed upon that Smart Guide should not be too intrusive to a user when it was open on the Position Details page. The designs needed to be flexible to accommodate different types of educational content, including videos, and also needed to utilize gamification with a "Process Score" to motivate and reward users for completeing the tasks.

Early wireframe concepts to explain how Smart Guide would display content

Enhancing the Existing UI & Design Language
When I began to take my wireframes into high-fidelity UI, I automatically knew that I wanted to bring in brighter colors from our marketing palette to make Smart Guide stand out. The UI needed to balance both in boldness and playfulness, yet still work with the existing design system.

High-Fidelity Designs
‍‍
When I began to take my wireframes into high-fidelity UI, I automatically knew that I wanted to bring in brighter colors from our marketing palette to make Smart Guide stand out. The UI needed to balance both in boldness and playfulness, yet still work with the existing design system.

User Insights
‍‍‍
The advantage of using Hireguide's Smart Guide interview process is that users can then receive personal and workspace insights into how they did on their interviews and planning.

I knew that I wanted to carry over UI from Smart Guide into the Insights designs because they directly correlate and therefore should visually communicate such.

The design concepts for Insights utilized the same color palette as Smart Guide, broke down user insights into the same categories as the tasks in Smart Guide did, and also included progress scores that tied into the progress scores from Smart Guide.